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	<title>Kelly Towle</title>
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	<link>http://www.kellytowle.com</link>
	<description>Front-End Developer and UX Designer</description>
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		<title>Southern Comfort Mobile wins &#8220;Most Effective Mobile Campaign&#8221;</title>
		<link>http://www.kellytowle.com/2011/04/25/southern-comfort-mobile-wins-most-effective-mobile-campaign/</link>
		<comments>http://www.kellytowle.com/2011/04/25/southern-comfort-mobile-wins-most-effective-mobile-campaign/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 15:28:39 +0000</pubDate>
		<dc:creator>Kelly Towle</dc:creator>
				<category><![CDATA[Front-End]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.kellytowle.com/?p=108</guid>
		<description><![CDATA[A project I worked on, the mobile version of www.SouthernComfort.com, won the 2011 Excellence in Interactive Marketing Award for "Most Effective Mobile Campaign" against some pretty stiff competition.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.prnewswire.com/news-releases/2011-excellence-in-interactive-marketing-awards-winners-announced-120273014.html">Southern Comfort Mobile wins &#8220;Most Effective Mobile Campaign&#8221;</a></p>
<p>This is pretty cool &#8211; a project I worked on, but honestly was a spectacular example of a true team effort, won the 2011 Excellence in Interactive Marketing for &#8220;Most Effective Mobile Campaign&#8221; against some pretty stiff competition.  Very nice when the long hours, lack of sleep, and incessant work-thinkery gets noticed and acknowledged (because the end result of the project was that much better for it).</p>
<p>If you have an iPhone, you can check out the site by going to <a href="http://www.southerncomfort.com">www.SouthernComfort.com</a>.</p>
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		<title>Six Cubits Global Websites</title>
		<link>http://www.kellytowle.com/2010/09/20/global-websites/</link>
		<comments>http://www.kellytowle.com/2010/09/20/global-websites/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 00:19:58 +0000</pubDate>
		<dc:creator>Kelly Towle</dc:creator>
				<category><![CDATA[Front-End]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Slingshot]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[XSLT]]></category>

		<guid isPermaLink="false">http://www.kellytowle.com/?p=81</guid>
		<description><![CDATA[<table width="100%">
  <tr>
    <th>Year</th>
    <th>Employer</th>
    <th>Category</th>
    <th>Role</th>
  </tr>
  <tr>
    <td>2008 - 2010</td>
    <td><a href="http://www.davidandgoliath.com" target="_blank">Slingshot, LLC</a></td>
    <td>Global Brands</td>
    <td>Front-End Developer / <br />User Experience Director</td>
  </tr>
</table>

<img class="size-thumbnail wp-image-6 " title="Tuaca Body Art Ball" src="http://www.kellytowle.com/wp-content/uploads/2010/09/bab1-150x150.jpg" alt="Tuaca Body Art Ball" width="150" height="150">
]]></description>
			<content:encoded><![CDATA[<p>Throughout my time with <a href="http://www.davidandgoliath.com/" target="_blank" rel="external">Slingshot</a> I built a number of global websites through their subsidiary company, Six Cubits.  The focus of Six Cubits is providing a consistent platform for websites across various global markets &#8211; as such there is an emphasis placed on creating a reusable, scalable code library.</p>
<div class="thumbs">
<div id="attachment_84" class="wp-caption alignleft" style="width: 160px"><a href="http://www.kellytowle.com/wp-content/uploads/2010/09/bab1.jpg"><img src="http://www.kellytowle.com/wp-content/uploads/2010/09/bab1-150x150.jpg" alt="Tuaca Body Art Ball" title="Tuaca Body Art Ball" width="150" height="150" class="size-thumbnail wp-image-84" /></a><p class="wp-caption-text">Tuaca Body Art Ball</p></div> <div id="attachment_85" class="wp-caption alignleft" style="width: 160px"><a href="http://www.kellytowle.com/wp-content/uploads/2010/09/india.jpg"><img src="http://www.kellytowle.com/wp-content/uploads/2010/09/india-150x150.jpg" alt="Jack Rocks Awards (India)" title="Jack Rocks Awards (India)" width="150" height="150" class="size-thumbnail wp-image-85" /></a><p class="wp-caption-text">Jack Rocks Awards (India)</p></div>
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<p>Shortly after arriving at Slingshot in June 2008, a fellow developer (Back-End) and I (Front-End) inherited an early version of this global platform.  Built upon a CMS known for its ability to easily manage multiple languages, we tasked ourselves with making a large number of efficiency improvements.  One of the features I&#8217;m proudest of adding is the XML/XSLT demarcation created between Front- and Back-End disciplines.  This way the Front-End developer is able to create minimal, elegant CSS and markup templates without worrying about the CMS&#8217;s WYSIWYG editor injecting superfluous markup.</p>
<p>Beyond simply tweaking how the code works, we also added different content modules &#8211; photo galleries, recipe lists, and various other optional modules that SixCubits clients are able to add to their projects.</p>
<p>After being promoted to User Experience Director in February 2010, I was able to take on more of a UI Architect role in making recommendations about how new modules should be laid out and implemented.</p>
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		<title>Frymire.com</title>
		<link>http://www.kellytowle.com/2010/09/19/frymire/</link>
		<comments>http://www.kellytowle.com/2010/09/19/frymire/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 20:32:54 +0000</pubDate>
		<dc:creator>Kelly Towle</dc:creator>
				<category><![CDATA[Front-End]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Slingshot]]></category>

		<guid isPermaLink="false">http://www.kellytowle.com/?p=66</guid>
		<description><![CDATA[<table width="100%">
  <tr>
    <th>Year</th>
    <th>Employer</th>
    <th>Category</th>
    <th>Role</th>
  </tr>
  <tr>
    <td>2008</td>
    <td><a href="http://www.davidandgoliath.com" target="_blank">Slingshot, LLC</a></td>
    <td>Utilities / Service</td>
    <td>Front-End Developer</td>
  </tr>
</table>

<img class="size-thumbnail wp-image-6 " title="Frymire.com Homepage" src="http://www.kellytowle.com/wp-content/uploads/2010/09/homepage-150x150.jpg" alt="Frymire.com Homepage" width="150" height="150">
]]></description>
			<content:encoded><![CDATA[<p>In 2008 I built a new website for <a href="http://www.frymire.com" target="_blank" rel="external">Frymire</a>, a local air conditioning/heating company in Dallas.</p>
<div class="thumbs">
<div id="attachment_67" class="wp-caption alignleft" style="width: 160px"><a href="http://www.kellytowle.com/wp-content/uploads/2010/09/homepage.jpg"><img src="http://www.kellytowle.com/wp-content/uploads/2010/09/homepage-150x150.jpg" alt="Frymire.com Homepage" title="Frymire.com Homepage" width="150" height="150" class="size-thumbnail wp-image-67" /></a><p class="wp-caption-text">Homepage</p></div> <div id="attachment_68" class="wp-caption alignleft" style="width: 160px"><a href="http://www.kellytowle.com/wp-content/uploads/2010/09/interior.jpg"><img src="http://www.kellytowle.com/wp-content/uploads/2010/09/interior-150x150.jpg" alt="Frymire.com Interior Page" title="Frymire.com Interior Page" width="150" height="150" class="size-thumbnail wp-image-68" /></a><p class="wp-caption-text">Interior Page</p></div>
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<p>The design for this site called for a long, panoramic image to be used for the header.  The concept was that each &#8220;page&#8221; or section of the site would be on a single horizontal plane, and clicks in the navigation would auto-scroll the header image and content to the left or right.  Because of this stipulation (and knowing that we would need to provide an alternative to visitors without JavaScript capability) we implemented a custom CMS which we used to divide content into &#8220;pages&#8221; and simply pull multiple content blocks into a single plane.  This approach allowed us to architect the site as designed while having individual pages as the default for less-capable visitors.</p>
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